Each beginning is hard. Expanding to foreign markets requires adequate preparation taking into account a number of criteria. Market studies enable us to make proper decisions before entering into a foreign market.
The markets are complicate fields. They include not only competitors, clients, suppliers but also the respective administrative and regulatory framework. We analyse products, competitors, distribution structures etc, but we also look at the “soft” factors, such as local differentiations, the cultural background of the behavior of entrepreneurs and consumers, and informal practices, such as secret agreements or local monopolies.
Our approach requires insight of the Greek markets. This is our advantage.